In fashion, we spend a lot of time in front of the mirror.  

That’s why they’re symbols of vanity; but they can also mean self-reflection. 

Breaking a mirror can mean 7 years bad luck—or in some cultures, it means evil spirits are leaving your house. 

Mirrors are a very important tool in sustainability and earth science. 

They reflect light, instead of absorbing it. 

Glaciers for example, are often called nature’s mirrors.

Their glass-like surface reflects light back into space, instead of the ocean absorbing it as heat. 

Glass is much more sustainable than plastic in terms of recycling.

It can be recycled forever without losing quality and does not break down into toxic microplastics. 

Glass is transparent. 

That’s really what the sustainability movement is all about—transparency. 

Breaking mirrors can also mean glass ceilings and rising above.

By shattering illusions, you find clarity and enlightenment. 

That’s why we say: when you break a mirror, you let in the light. 

You break free and transform. 

That’s exactly what’s happening in fashion and our world right now. 

It's becoming more ethical and sustainable.

Fashion is a platform and way to tell stories. It’s about self-expression.

This generation wants to wear its values on its back. 

We hope our clothes start more conversations about nature and climate change.

And inspire others to live a more sustainable lifestyle. Not just in fashion, but all things. 

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