About Us

Break mirrors, shatter "standards."

Rise Above Inequality.

Choose Ethical Fashion, Beauty, and Art.


Overcoming inequality and our fight for a clean environment are two critical problems facing our modern world with urgency.
These two problems are connected, especially in fashion. Not only do fast fashion companies employ slave labor, but they teach us to hate ourselves if we don’t fit a certain “mold.” It creates a perpetual cycle of “glass ceilings,” both real and imagined, just like bars on cages.

We need change now.

Break those “bars” and don’t look back. Shatter mirrors. “Glass ceilings.”  Stereotypes of all kinds.

Ethical fashion is the future.

We’re earth lovers, scientists, business leaders, and other activists fighting for local, eco-friendly fabrics, and humane wages across the industry. We’ve had enough of fast fashion’s disposable garbage.

To fight their corruption, we recycle, up-cycle, and shop ethically across styles. We buy less, keep it longer, and work to discard garments responsibly.

We demand eco-friendly and ethical. We will never create the lifeless, throwaway crap rampant in fast fashion. Ethical, faux, and cruelty-free 100 %.

Act now for a better tomorrow. Go Green!

Our Founding Team 


Jennifer Lully 

BMF Founder. Works Full-time as a Sr. Financial Associate for a great company. Environmentalist, Eco-Fashion Designer, Minimalist, Writer, and long-time animal rights activist.

Founded BMF, because she believes climate change is our greatest threat, and that we can't have a stable environment without ethical fashion. Brave, witty, not afraid of "failure." Loves science, tech, business, beauty, bringing people together, animals, the ocean, art, books, nerdy topics, and sustainable fashion. 



Melissa Lully

BMF Co-Founder. Marketing, Web-Development, Social Media, Photographer, Make-Up Artist, Loving Mom, and Medical Specialist. Believes in breaking antiquated "beauty standards." Loves science, all animals, spooky things, creative make-up looks, pirates, sharing memes, and fighting injustice regardless of what haters think.




Robin Lully 

Senior Chemical Analyst, BMF Managing Partner, Passionate Sewer, Dedicated Wife, Mom-of-the-Year, and Naturalist. Works tirelessly to uplift others. Photo taken while making Covid-19 masks for charity. Loves family, friends, helping others, adventure, standing up to bullies, board games, and yummy snacks. Nickname: Pooh bear. 

Robin is not on social media, but would love to hear from others by email.


BMF also includes an awesome, extensive virtual team who helps make it all happen! 

“We are Fashion Revolution. We are designers, producers, makers, workers, and consumers. We are academics, writers, business leaders, brands, retailers, trade unions, and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change. This is our dream.”
From, “A Manifesto for a Fashion Revolution.” Available on www.fashionrevolution.org.